Results
Introduction
Check out our final report entailing in-depth data about our outcomes, key messages, execution and more.
About National Service Dogs
"NSD is a non-profit organization that trains certified autism service dogs, certified PTSD service dogs, CAI dogs and companion dogs. Our mission is to empower people to achieve their full potential with strategically trained and certified service dogs, catalysts for restorative change." - Taken from National Service Dogs Website
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My Experience
While choosing clients to work with, I chose NSD as a way to give back to society and highlight the amazing work of not only service dogs but also trainers, handlers and volunteers.
This project allowed me to unleash my creative potential and allowed me to handle responsibility as a client liaison, media spokesperson and writer.
Scroll below to see samples from the project.
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Instagram Launch
The campaign kicked off with a series of weekly posts on Instagram featuring a service dog. We borrowed their voice to target relevant topics like PTSD, the benefits of service dogs, their cost and the training to become one etc.
On average, we saw an average of 81% increase in reach and 88% increase in engagement on Instagram.
It's time to reach the masses
Secured a 5-minute interview on CP24 Breakfast starring Danielle Forbes, Founder of National Service Dogs with host George Lagogianes on June 27, 2022 at the 7:50 a.m. slot.
NATIONAL SERVICE DOGS
EmBARK on a journey with National Service Dogs.
An awareness campaign aiming to develop public understanding and perception on the benefits and importance of service dogs for individuals with PTSD and autism while simultaneously encouraging community collaboration and volunteering.